Food Marketing

In a contridicting era of ‘treat yourself’ and ozempic usage, how has food marketing evolved and what is cravability in 2024? Great read coming out of the New York Times today.

Say what we will about the Empirical product and collaboration: I feel the Dorito-shaped salt/spice garnish on the glass is everything. Cheers to cheezy art direction at its finest (pun intended).

A new collaboration has married Nacho Cheese Doritos and spirits from Empirical, started by alumni of the elite Copenhagen restaurant Noma. Photo credit: Empirical Spirits